In 2000, we developed a toothpaste containing drink-grade collagen and natural apatite from fish scales, an underused resource. Since then, we have used a wide variety of untapped resources such as shark cartilage, squid cartilage, grape skins, rice bran, and tofu residue. Our commitment is to use untapped resources and natural ingredients as our main raw materials. With these commitments in mind, we continue to conduct new research today at our factory in Tottori, Japan.